Astrologers have different strengths and talents in our personal toolboxes. Some of us are researchers, others are expert coaches, counselors, and therapists, still others are philosophers and spiritualists, and some indeed are writers and published authors. Not everyone has the ability and skill to write proficiently, but writing and blogging has become increasingly important as a marketing tool in a successful astrology business.
Without formal training in journalism or publishing, we have to figure out who we are as writers often in the wild, wild, west of social media, which can be daunting. I was lucky to have been an executive with the Disney Company for many years, which was a great environment to learn business writing, but I still have a lot to learn when it comes to producing creative, entertaining, and self-marketing material.
At Kepler Astrological College students are asked, “What led you to astrology?” For me, it’s that it works so well and conﬁrms my intuition. Still, transitioning from astrology student to professional takes a leap of faith. At Kepler, I observed working astrologers, tested a variety of techniques, and attained certiﬁcation from the National Council for Geocosmic Research (NCGR) with the equivalency program.
Yet what I most appreciate about Kepler is how it’s shaped my business and self-conﬁdence.
In Kepler's academic and its certificate program, all graduates must create a demonstration of learning - a final project.
I know that it seems like a daunting task that looms at the end of the senior year, the senior project but it need not be. All that is really needed planning and the help of our great teachers. In the article below is the rough sketch of what my senior project idea became. I was curious to know how astrologers fared professionally in comparison to other established professions, including the one that I had been practicing for 40 years. I thought that the best people to ask the question to be the professional astrologers and the place would be United Astrology Conference in Denver. The rest of this article is the outcome of the survey that would morph into my final senior project and go on to be published in the ISAR journal The International Astrologer.