Professional Development

Articles that cover information on building an astrology business, including finance and websites.

Just like people need to eat and bathe and brush their teeth to stay clean and healthy, your computer needs regular maintenance to keep it running smoothly.

Below are five steps in a computer cleanup routine. The applications listed below are (almost all) free tools that can be downloaded from CNET, the most respected internet site for software downloads and reviews. The programs below are appropriate for Windows-based machines; those using a Mac can find similar tools as CNET for a Mac. Instructions for how to use the apps are found on their CNET page, as well as in the application’s wizard.

How to Make the Switch

Astrologers have different strengths and talents in our personal toolboxes. Some of us are researchers, others are expert coaches, counselors, and therapists, still others are philosophers and spiritualists, and some indeed are writers and published authors.  Not everyone has the ability and skill to write proficiently, but writing and blogging has become increasingly important as a marketing tool in a successful astrology business.

Without formal training in journalism or publishing, we have to figure out who we are as writers often in the wild, wild, west of social media, which can be daunting. I was lucky to have been an executive with the Disney Company for many years, which was a great environment to learn business writing, but I still have a lot to learn when it comes to producing creative, entertaining, and self-marketing material.

If you are an emerging astrologer and are trying to establish your career as a practicing astrologer, you might get overwhelmed with things you need to do. Finances need to be straightened out, prices set, the website or blog needs to be created… The list goes on and on.

Among those things, your marketing plan and efforts deserve a special attention.

Completing my marketing degree was very helpful for me. But you don’t need to have one to run your emerging business successfully, or at least, set it up well. I would like to share with you some marketing tips that were proven to be successful for me and my growing astrological practice.

Planning

A few months ago I heard a holistic practitioner arguing that a business plan is a waste of time. If you don’t need to make money from your business, that’s probably true. But, if you need to earn a living, business planning is one of the most essential ingredients for your success. A business plan outlines what clients and customers want, and how your business will meet those needs in a way that enables you to earn a living. If you can’t answer those questions for yourself, your business is far more likely to fail.

As you build an astrology business (or an astrology group), there comes a point where just using Facebook or other social media isn't enough and neither is your personal email. Newsletters can help keep your clients informed and provide a way of reaching others. But before you follow down that path, you want to find a solution that is easy to use, provides good entry level options and offers a way to grow as you need it. Donna Woodwell gives a good argument for MailChimp. 

Messy Desk!

We live in a wondrous moment in history. We have more information at our fingertips than our ancestors could ever imagine. But limitless information is also a curse. Too much information leads to indecision, inability to focus and mental numbness. We’ve all seen the symptoms of information overload time and again in our clients and in ourselves.

Successful people are those who learn to harness information in a way that propels them toward the fulfillment of their definite chief aim. Last week we discussed the first step in this process: how to clarify your definite chief aim. This week we’ll look at the next step: creating the space in which to manifest your heart’s desire.

A few weeks ago I attended a social gathering of holistic practitioners. The conversation drifted (as it often does in such groups) to how to “get more clients” and make a sustainable living.

My companions were compassionate souls who truly want to make a difference in the world. But as I listened, I could hear echoes of the shadow projections and fears of the business. Things like:

  • Holistic services are considered too “woo-woo” and people aren’t interested
  • Practitioners feel like there’s a scarcity of clients, and are afraid to work with other practitioners because they might lose business

As we embark on the adventure of building a business, let’s start by scouting the terrain. By looking at the latest demographics and psychographics on the people we seek to serve, maybe we can begin to dispel these myths and begin our journey unafraid.

Page 1 of 2