Astrologers dream about starting their own astrological consulting business.
DATES: Saturdays: Aug 5, Aug 19, Sept 2 and Sept 16
TIME: 9:00-11:00 AM PDT
It seems like a great career path to be your own boss: Build your astrological skills, hang a shingle, do awesome stuff, bring in clients, and make money. Unfortunately, that dream takes a lot of hard work and requires a number of skills beyond the astrology. These 5 workshops presented by Robin Langford will help you on your way! Sign up for just 1 or all 5 workshops.
August 5: Find Your Ideal Customer
Once you have a detailed understanding of what you and your business have to offer the world, it is time to identify the type of client you want to work with.
Students will be given the process to discover the exact type of client they want to serve and then how to design the products and services which will appeal to them most. We will discuss different business models and pricing structures along with the pros and cons of each.
Finally, we will work through the process of finding where your ideal client is hiding and how to help them find you.
August 19: Build a Website
Whether you have a physical or virtual business, you need a website. With so many options, it can be difficult for those new to the world of online entrepreneurship to know which platform or hosting service to choose.
Many people believe they need a web developer to make a welcoming site but this is not true. You can create a professional looking site by yourself with the tools and resources we will review in this workshop.
Sept 2: Cultivate a Social Media Following and Build an Email List
Social media is a necessary tool for the growth of your business. In this workshop, we will discuss the most popular platforms, including Facebook, Twitter, Instagram, YouTube, and Pinterest. We will go over how each of the platforms are different and how to optimize those you choose to use.
We will also discuss the importance of building an email list, how to encourage people to sign up for your email list, and the services that can make the entire process easier.
September 16: Bookings, Payments, and Bookkeeping
Many people struggle with the mundane side of running a modern business. When we make it easier for people to purchase our products or schedule services with us, it is possible to generate more sales.
In this workshop, we will talk about different ways to have clients book appointments with you, some of the most popular payment options online and in person, and software that can make tracking your income and business expenses much easier.
COMPLETED WORKSHOPS: RECORDING ONLY
Build Your Brand
Building a brand isn’t something most people carefully consider when they decide they want to work for themselves. They know what they want to make a living working with astrology and they begin offering as many services as they can in hopes of supporting themselves. When they fail to do so, many assume it is because of a lack of demand. This is not the case.
When you become clear on your message and what you have to offer the world, it is much easier to connect with the people who want the products and services you have to offer. That is the underlying principle for this workshop.
In the Build Your Brand Workshop students will be given actionable steps to create a unique brand. We will create a framework for building a business that aligns with your personal values and goals and review some of the best free and low-cost tools to help you along the way.
Robin Langford earned a BA in History and an MA in Curriculum and Instruction from the University of West Florida.
Robin has taught middle and high school history and transitioned into working in online education and freelance writing a decade ago. Her passion for education, astrology, online marketing, content creation, and entrepreneurial endeavors coalesced in the creation of the Astrology Entrepreneur Association, an online community of astrological entrepreneurs.
She teaches business, SEO, marketing, content creation, social media techniques, course creation, email marketing, and other entrepreneurial essentials for astrologers.